NYC60
60,000 books. One city. One December. The marathon to flood New York with Srila Prabhupada's mercy.
THE TRAILER.
NYC 60 Marathon — official campaign trailer.
FROM THE STREETS.
Why 60,000? The Math of Mercy
Srila Prabhupada once said one book can change a life. We're betting 60,000 can change a city.
Street Spirituality
Amongst whatever else I do in life, this simple and sublime activity is what I relish most. It’s a humble attempt to positively contribute to the world, and something which reconnects me with my calling. Sometimes it’s agonizingly difficult, and other times it feels like a mystical drama being orchestrated by higher powers. Either way, it’s where I feel at home.
Incorporation of ISKCON in NYC
Every evening, his decrepit residence, the rat-ridden 94 Bowery, would fill up with buzzing acidheads, bearded bohemians, ruined alcoholics and disillusioned dropouts. Sex, music, LSD and consciousness expansion; that’s what made them tick. The Swami would nonchalantly step into the makeshift ‘temple’ and take his seat at the front, face-to-face with these confused souls who were looking for real love, real happiness and real spiritual experience.
MERCH COMING SOON.
Stay updated — the streetwear drop lands soon. Sign up for the dispatch for the latest updates.
Learn More →JOIN THE
FRONT LINE.
Don't just follow the count. Hit the streets with a distribution crew and put books directly into hands. Coming from out of town? We'll look into accommodations, help fund your travel, and arrange rides to the distribution spots.
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DISPATCH.
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THE LIVE
REPORT.
This is the running tally — updated by hand, every night, by the devotees on the street. No algorithms. No estimates. Just books counted as they leave the bags and enter the hands of New Yorkers.
